Our Business Model
What we do
We are a UK homebuilder focused on identifying and meeting local housing needs.
Our skilled land, planning, and design teams collaborate closely with local governments, landowners, and communities to plan and deliver developments in areas where people desire to live and work.
With a disciplined land investment strategy and in-house manufacturing facilities for key materials, we ensure quality and sustainability. Our goal is to create affordable, well-designed homes within sustainable communities, backed by exceptional customer service throughout the home buying journey.
"Our improvements in customer service and build quality have ensured that prospective purchasers continue to choose Persimmon in a highly competitive market."
Dean Finch, Group Chief Executive
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The value we create
Financial performance
Our well-established strategy provides a resilient balance sheet and high quality land holdings from which we have the expertise to deliver sustainable returns for all our stakeholders.
Balance sheet net assets at 31 December 2024
Capital returned to shareholders in the year to 31 December 2024
Net cash at 31 December 2024
Direct employees at 31 December 2024
Construction and supply chain jobs supported*
Create sustainable communities
Our Placemaking Framework ensures that all our developments create a sense of place for our customers and put communities at the heart of our developments.
New homes delivered in 2024, including 1,589 delivered to housing associations
Persimmon Homes private average selling price in 2024 was c.20% lower than the UK national average**
Invested in communities over the last five years to 31 December 2024
Acres of public open space created in 2024*
HBF survey – percentage of customers who would recommend Persimmon to a friend
* Estimated using an economic tool kit.
** Based on the Persimmon Homes private average selling price of £273,318 for the year to 31 December 2024 compared with the national average selling price for newly built homes sourced from the UK House Price Index as calculated by the Office for National Statistics from data provided by HM Land Registry.